News From Lycamobile
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Latest Releases

LYCAMOBILE ANNOUNCES PARTNERSHIP WITH The TALL SHIPS RACES 2012.
Lycamobile, the largest global provider of low cost international mobile calls, today announces a new partnership with The Tall Ships Races.
The longstanding initiative to encourage international friendship and training for young people in the art of sailing. The deal will see Lycamobile become an Official Event Partner to the iconic events across Europe throughout the summer.
The Tall Ships Races, which take place annually across July and August, are organised and managed by Sail Training International, the global charity that creates sailing experiences to educate young people. Staged at five European ports between race legs, the four day event will provide a natural platform for Lycamobile to promote its services to key European markets which include France, Spain, Germany, Norway, Netherlands and Sweden.
As an Official Event Partner for 2012, Lycamobile will have branded on-site activation at The Tall Ships Races in Lisbon, A Coruna, Cadiz and Dublin. With over 8 million customers across 14 countries, the international mobile communications brand will showcase its services to a cumulative live audience of 2 million more potential customers at these events.
The Tall Ships Races, which take place annually across July and August, are organised and managed by Sail Training International, the global charity that creates sailing experiences to educate young people. Staged at five European ports between race legs, the four day event will provide a natural platform for Lycamobile to promote its services to key European markets which include France, Spain, Germany, Norway, Netherlands and Sweden.
As an Official Event Partner for 2012, Lycamobile will have branded on-site activation at The Tall Ships Races in Lisbon, A Coruna, Cadiz and Dublin. With over 8 million customers across 14 countries, the international mobile communications brand will showcase its services to a cumulative live audience of 2 million more potential customers at these events.

Lycamobile presents first instalment to Sri Lankan cricketing ace Muttiah Muralitharan on behalf of The British Asian Trust.
Lycamobile, the largest global provider of low cost international mobile calls Lycamobile and The Gnanam Foundation presented the first installment of a £1 million grant to one The Prince’s Charities, The British Asian Trust.
The £250,000 cheque was given to the Trust at a press conference held at Lycamobile headquarters in London earlier today. The grant has been earmarked for projects in Sri Lanka that focus on reaching out to vulnerable populations in the country by supporting local organisations who are actively engaged in enhancing access to education, employment and health care.
Trust Ambassador Muttiah Muralitharan, better known as Murali, collected the cheque on behalf of The British Asian Trust, and is delighted by the generous donation.
Murali hopes that the will give the South Asian Diaspora the opportunity to gain more insight about Sri Lanka, “This is a fantastic chance for the Trust to try and address some of Sri Lanka’s prevailing needs and to raise awareness here in the UK around the issues affecting the country”.
Trust Ambassador Muttiah Muralitharan, better known as Murali, collected the cheque on behalf of The British Asian Trust, and is delighted by the generous donation.
Murali hopes that the will give the South Asian Diaspora the opportunity to gain more insight about Sri Lanka, “This is a fantastic chance for the Trust to try and address some of Sri Lanka’s prevailing needs and to raise awareness here in the UK around the issues affecting the country”.

Lycamobile UK gets the larger piece of the international mobile calls pie.
Lycamobile, the global leader for low cost international mobile calls, affirms
its position as the most used MVNO in the UK leading the way in brand
awareness and usage according to research. Sample research conducted by YouGov revealed Lycamobile as the
number one consumer brand for international mobile calls across the globe. In the research
study conducted for Lycamobile it was established that over 50% of respondents
made international calls and in the category “International calls with a
separate mobile phone” Lycamobile scored highest for awareness and usage.

Lycamobile confirmed as the largest MVNO in Spain as its growth outpaces the competition.
Lycamobile, the global leader for low cost international mobile calls,
officially affirms its position as the largest MVNO in Spain according to the annual figures
declared by the Commission's
Telecommunications Market (CMT). The
National Regulatory Authority (NRA) of the telecommunications sector in Spain
announced the 2011 results for operators in Spain in their Q4 annual report, confirming
Lycamobile’s position as the market leader with 18% of the MVNO market. Lycamobile
has achieved this success in less than 2 years since launch driven by its
strong brand, a compelling value proposition, high quality service and
extensive retail distribution.

Lycamobile's toggle service bags the best innovation award at the UK Mobile News Awards
'toggle mobile', a service designed by Lycamobile to save up to 90% on roaming calls, wins the 'Innovative Service' award at The Mobile News awards 2012 ceremony.
The largest event in the mobile industry calendar The Mobile News Awards 2012 presented 'toggle mobile' with the award for best 'Innovative Service' of the year. The Mobile News Awards recognises organisations in the mobile industry that have maintained their edge, pushed boundaries and excelled in quality. 'toggle mobile' scored the highest number of points for the most innovative service solution that will move the mobile industry forward. Lycamobile's Executive Vice President Chris Tooley attended the award ceremony at the London's Hilton Hotel, Park Lane, and accepted the well-regarded award on behalf of 'toggle mobile'.

Lycamobile
awarded ‘Power Business of the Year’ in recognition of significant growth in 2011
Lycamobile received the ‘Power Business of the Year’ award, in the first ever English Asian Business award ceremony
International Entrepreneur and Businessman Subaskaran
Allirajah, Chairman of Lycamobile the largest global provider of high quality
affordable international mobile calls, received the ‘Power Business of the
year’ award on behalf of Lycamobile at the English Asian Business awards
ceremony. Business leaders from all over the UK were hosted at a gala dinner to
honour key businesses and individuals for their achievements in 2011. The event
took place at the Midland Hotel, Manchester on March 6th 2012 and was
attended by significant players of England’s business community.

Lycamobile commits 1 million pound grant to HRH Prince of Wales’s British Asian Trust Charity
Lycamobile commits to help change the
lives of disadvantaged people in Sri Lanka through a one million pound grant to
The British Asian trust.
In an effort to support those in need at grass root level, Lycamobile the largest
global provider of high quality affordable international mobile calls has pledged
a grant of one million pounds to The British Asian Trust. The core focus of the
grant is to provide support to children, widows and the disabled in Sir Lanka to
improve their livelihood. The grant was announced by the President of The
British Asian Trust, His Royal Highness the Prince of Wales, at Windsor Castle
on February 13th 2012.

Lycamobile wins prestigious ‘Businessin the Community’ Award
The RT Hon Andrew Mitchell, MP presented Lycamobile with a business in the community award at the houses of commons.
International Entrepreneur and Businessman Subaskaran
Allirajah, Chairman of Lycamobile the largest global provider of high quality
affordable international mobile calls, received a Business in Community award
on behalf of Lycamobile at the Asian Voice Political and Public Life awards at
the Houses of Commons.

Lycamobile
donates funds to aid the Romanian big freeze rescue team
Lycamobile,the largest global provider of high quality affordable international mobile calls has donated funds to a
team of Romanian citizens living in the UK. The team will be travelling to
Romania to assist in a rescue mission that has left thousands stranded. Eastern
Europe has been severely affected by a record-breaking cold snap that has seen
the death toll rise to over 600 people. The region has suffered from extreme
cold weather conditions that have seen snow falls of over 6 meters in some
areas. Romania is one of the hardest hit countries, where over 23,000 people in
rural areas such as Vrancea have been left isolated with little or no heating,
medical care or food due to blocked roads.

HRH the Prince of Wales, President of the British Asian Trust, hosts Lycamobile directors at a Windsor Castle
gala dinner
Senior Management at Lycamobile, the largest global provider of high quality affordable international mobile calls attended
The British Asian Trust annual dinner hosted by His Royal Highness Prince of Wales on February 13th 2012 at Windsor Castle. The British Asian Trust charity was launched by Prince Charles in 2007 and works with Lycamobile to provide help to disadvantaged youth in Chennai.The dinner was aimed at celebrating the charity's accomplishments over the past five years and was attended by Lycamobile's Chairman, Subaskaran
Allirajah, and CEO Milind Kangle as well as key members of the Lycamobile team.

Director of the month: Milind Kangle
Group chief executive, Lycamobile – the international low-cost mobile operator
When your business provides low-cost international phone calls to seven million immigrant and expatriate customers in 14 countries, clear communication is as vital as a clear phone line.

The Sunday Times ranks Lycatel in Britain's leading mid-market private companies as part of the Top Track 250 league table.
Lycatel was ranked number 36 on the Top Track 250 listings of Mid-Market Private Companies
Lycatel has been ranked as number 36 in the country in the 7th annual Top Track 250 league table, which was published in The Sunday Times on 16th October 2011.
The league table identifies the 250 biggest private companies, provided either sales or operating profits have increased in their latest available accounts.

Vince Cable, Business Secretary is guest of honour at the Lycamobile sponsored Asian Achievers Awards.
Lycamobile – sponsored the 11th Annual Asian Achievers Awards
Lycamobile were very proud to sponsor The Asian Achievers Awards in their 11th successful year to celebrate the social, cultural political and business progress of all
Asians across the UK. The Awards recognise key individuals whose exceptional work has made a significant positive difference to the UK.

BAFTA hosts the hugely successful 3rd Brazilian film festival sponsored by Lycamobile
Lycamobile sponsors the 4 day event in London to celebrate Brazilian culture
Lycamobile is delighted to be part of such a cultural event showcasing the best of Brazilian filmmaking among features and shorts. The festival brought together a mixed audience made up of locals, Brazilians living abroad and tourists of different nationalities. Lycamobile offered advice to many Brazilians who are living in the UK on how they can stay in touch with their family and friends back in Brazil for less.

The Mayor of London's EID on the Square celebration sponsored by Lycamobile attracts 15,000 revellers
Lycamobile sponsors Eid ul-Fitr in Trafalgar Square
On Saturday 24th September an estimated 15,000 people attended the event to celebrate the end of fasting for the blessed month of Ramadan. A broad range of artists
entertained the crowd with traditional Nasheeds and poetry to jazz and hip hop during the afternoon. Lycamobile joined in the celebrations with Globeman and
giveaways to the crowds who came to the Lycamoney stands.

The British Asian Trusts whose patron is HRH Prince Charles and Lycamobile support Chennai slum children by opening a skills training centre
Lycamobile opens skills centre as part of a 3 year charity grant
On 6th September Chief Marketing Officer, Chris Liveing and Chief Finance Officer, Michael Landau were in Chennai to launch a training centre and computer lab supported
by Lycamobile as part of a three-year grant providing skills and training to 1,500 disadvantaged young people.

China Town London Mid-Autumn festival pulls in the crowds with sponsorship from Lycamobile
Lycamobile celebrates the Chinese Moon Festival
Sunday 18th September Lycamobile celebrated the Chinese Moon Festival in London Chinatown where an outdoor stage was set-up and performances included traditional
and contemporary acts. Chinese staff from Lycamobile attended the event where they distributed merchandise and SIM cards and also they were able to offer
advice and support in Chinese to customers about Lycamobile's fantastic rates to China and for just ½ p /minute to landlines and mobiles.

Inagural Miss Arab London 2011 Beauty Pageant sponsored by Lycamobile is acclaimed as a huge success.
Lycamobile sponsors the Miss Arab beauty contest and reality show
From Friday 7th October Al Alamia TV exclusively broadcast the journey of 22 beautiful Arab girls as they competed to be crowned Miss Arab London 2011 in the final
on the 29th October. Miss Arab London offers the perfect opportunity to strengthen our ties with all Arab communities in the UK, commented Subaskaran Allirajah,
Chairman of Lycamobile.

½p per minute calls to over 40 countries delivers the best value ever to Lycamobile customers
Lycamobile now allows you to call over 40 countries for just ½ p/minute
As part of Lycamobile's commitment to continue to give customers better value and enable them to stay in touch with family and friends around the world during these tough economic times, Lycamobile has reduced their rates to just ½ p/minute to over 40 countries across the world including mobiles in India and China – the lowest ever rate available from a mobile phone!

Lycamobile sponsors Diwali in Federation Square.
Statistics Lycamobile joined the community in Federation Square to celebrate Diwali
Lycamobile was proud to sponsor the festival of Diwali in Federation Square in Melbourne which reinforces unity by bringing family and friends closer together. Lycamobile will continue to support events and initiatives that benefit and promote the multi-cultural society of Australia and with our competitive rate of $0 to India landlines, Lycamobile gives everyone the opportunity to call back home and celebrate with friends and family that are not so easy to contact.

€100m Investment deal signed between Lycamobile and Plintron to lead MVNA Market.
Lycamobile and Plintron will globally roll out offerings in the Mobile Virtual Network Aggragator Market
To formalise the announcement a 'Memorandum of Understanding' (MoU) was signed in Chennai on 5th September 2011. This will build on Plinton's successful 14
country launch of Lycamobile's services and hosting a cloud based mobile core network infrastructure. The service will enable a range of brands to launch a mobile
proposition to complement their core business in the most efficient cost and timeframe.

France – The Eleventh Successful Market Launch
Lycamobile launches in France - its 11th Market launch in 5 years
The Lycamobile service will allow customers in France to benefit from high quality, low cost international and national calls directly from
their mobile without having to enter long access or dialing codes.

Lycamobile Celebrates with the Mayor of London Boris Johnson
Lycamobile - celebrates its 5th Birthday with the help of Boris Johnson
I am very proud of the spectacular growth that Lycamobile has achieved in its first 5 years and honored that Boris Johnson, Mayor of
London, is here today to help us celebrate this important milestone.

Lycamobile Expands into Financial Services
Lycamobile launches their own Prepaid MasterCard® – Lycamoney
As part of the initiative to expand our prepaid product range and increase the synergy between mobile and money, Lycamobile has launched a prepaid MasterCard® into the UK market.

Sponsorship of Parthiva Sureshwaren – Formula 2 Racing Driver
Lycamobile sponsors Formula 2 racing driver in a 3-year deal
Lycamobile has recently signed a deal to sponsor Formula 2 racing driver Parthiva Sureshwaren as part of a 3-year initiative.

Speaker of the House of Commons, John Bercow Presents the Lycamobile Tiffin Cup
Lycamobile sponsors the 7th Annual Tiffin Cup
Milind Kangle confirmed the highlights of the evening in his speech, The Lycamobile Tiffin Cup final was everything we had expected
when we agreed to sponsor the event – great quality food from all the finalists, distinguished guests and a very deserving winner. Many
congratulations to the Taj Mahal (Hastings and Rye) for their tremendous and well-earned victory.

Lycamobile Sponsors Brazilica Festival
Lycamobile sponsors the biggest Brazilian carnival in the country
The carnival celebration took place in Liverpool on 15th - 17th July. The 3-day festival was Liverpool’s most exciting, exotic and vibrant
spectacle with a Rio-style Brazilian samba carnival filled with life, music and dazzling costumes through the streets of Liverpool’s city
centre.

Lycamobile Sponsors Arabic Arts Festival
Lycamobile sponsors the Arabic Arts Festival in Liverpool
Milind Kangle, CEO, Lycamobile Ltd commented, “This event was a fantastic celebration of the Arabic culture and we were delighted to
be part of it. The family day that we sponsored was a huge success and numerous members of our team were there to celebrate and
offer advice to people who wish to call their friends and family at home without the worry of expensive phone bills.

Lycamobile Sponsors Eylem as an Ambassador for Lycamobile
Lycamobile sponsors Eylem as the new face for Lycamobile’s Turkish customers
Eylem will be an ambassador for Lycamobile and the new face of Lycamobile for the Turkish community in all the Lycamobile operating
countries.

Lycamobile Wins Business of the Month
Lycamobile voted Business of the Month by Avenewz Magazine
June 2011 – Lycamobile was voted ‘Business of the Month’ by Anewz Magazine in Perth, Australia and featured in a dedicated article
in the same publication. Ms Gaurika Kohl, Marketing Manager for Lycamobile Australia gave an interview about Lycamobile’s
achievements over time throughout the world and specifically in Australia.

Lycamobile Launches Toggle to Avoid Expensive Roaming Charges
Lycamobile introduces toggle into The Netherlands
Toggle is an innovative new service which allows customers to avoid expensive voice and data roaming charges when they are travelling
abroad in the toggle network.

Lycamobile Chairman Collects International Entrepreneur Of The Year Award
Lycamobile Chairman wins prestigious award at the Asian Voice and Public Life Awards
Subaskaran Allirajah, Chairman of international mobile telecoms provider Lycamobile, picked up the award for International entrepreneur of the year at the prestigious Asian Voice and Public Life Awards. "I am delighted to receive such a prestigious award. I would like to take this opportunity to thank the organisers of the Asian Voice and Public Life Awards, my colleagues and also my family, without their support I would not have achieved this success," commented Subas Allirajah, Chairman, Lycamobile.

Lycamobile To Support The British Asian Trust
Lycamobile provides a support package to help disadvantaged youth in India
The programme will provide 150+ hours of structural training in Chennai India over a one year period to employable young people aged 18-35. They will learn critical life skills, vocational skills, basic English language and communication skills. This will result in 1,400 young people being trained and circa 500 young people will progress into better jobs. Milind Kangle commented, ‘The British Asian Trust is a fantastic charity and we are delighted to be able to get involved. We believe in long term sustainable developments and therefore instead of just donating short term grants our investment every year will impact over 25,000 lives!‘

Lycamobile Launches National And International Bundles For Uk Subscribers
Lycamobile makes the cost of international calling even more affordable
Lycamobile bundles are available in 3 different types, giving customers the choice of bundle that is best suited to their calling needs. Subscribers can choose from; National Bundles, International Bundles and the Mix & Match Bundle, a combination of national and international minutes. The National Bundle is available in £5, £10, £20, £30, and £40 denominations, International Bundles and Mix and Match Bundles are available in £10, £20, £30 and £40 denominations. Lycamobile customers simply buy the bundle that is most appropriate to their usage needs and then benefit from the extra free minutes that are available. Bundles are great for those customers that call multiple destinations nationally or internationally.

Lycamobile Supports Flood Victims In Pakistan
Lycamobile sponsors an event in aid of the Pakistan flood efforts
Lycamobile sponsored the PJA event in aid of the Pakistani flood efforts. The event was held to spotlight the visit of one PJA delegation to the flood affected areas, British parliamentarian Virendra Sharma and Julian Bell, leader of the Ealing Council, praised the work of the Association to raise the funds and distribute it among the affected people. Lycamobile Chief Strategy Officer, Kashmir Nijar commented, "Lycamobile provides cheap international calls to various destinations around the world and is dedicated to supporting the Pakistani community. We are more than happy to be part of such a good cause and will continue to maximize our efforts to help where we can.

Lycamobile Sponsors Muslim Aid’s 25th Anniversary Celebration
Lycamobile proudly sponsored the 25th anniversary celebrations for Muslim Aid at a range of charitable dinners.
Lycamobile proudly sponsored the 25th anniversary celebrations for Muslim Aid at a range of charitable dinners. In an interview with ARY Milind Kangle, CEO Lycamobile Ltd commented, ‘The work that Muslim Aid is doing is very humbling and a massive source of inspiration for all of us at Lycamobile. The long term mission that they have of not only helping people during natural disasters and emergencies but also to have sustainable programmes that provide education and economic empowerment for people that they help is for us really powerful At Lycamobile we serve a number of communities worldwide that live in areas that Muslim Aid works across and we are working extremely hard to reduce the cost of telecommunications for them - because that‘s our business. As an example, we’ve recently launched a huge promotion that cuts the costs of calls to just 1 pence per minute to countries like Pakistan.

Lycamobile Proudly Sponsors The Rising Star Of The Middle East
Lycamobile sponsors 2009 Britain’s Got Talent Finalist Julia Naidenko’s
Miss Julia Naidenko made a huge impact in the Arabic World and Lycamobile is proud to support the 2009 Britain‘s Got Talent finalist in promoting her new music video. Julia commented, "I choose to perform Arabic songs as I want to strengthen the relationship between Eastern and Western cultures. Music is a great way to demonstrate that creativity, love and friendship have no boundaries among men. As a loyal Lycamobile customer I appreciate the effort that Lycamobile has made and continues to make to keep the people in the world in touch with their loved ones and I‘d like to personally thank Lycamobile for supporting me in my music.

Lycamobile Australia Crosses The 170,000 Subscriber Milestone In Only Three Months
Lycamobile accelerates acquisition in the Australian market for successful MVNO launch
Lycamobile has crossed the 170,000 subscriber acquisition milestone in the Australian market following its launch in December 2010. "It is fantastic to see that the Australian consumer and channel is embracing the Lycamobile brand in record numbers, a testimony to the quality of our product and the unbeatable value proposition. In its most recent channel deal, Lycamobile has teamed up with Australia‘s leading solution provider ‘epay‘ to offer electronic top-ups throughout its retail distribution channel. epay has a distribution of over 23,000 touch points in premium stores Australia-wide making them the ideal partner for Lycamobile.

210,000 Spanish Consumers Choose Lycamobile For Affordable International & National Calls
Lycamobile acquires 210,000 subscribers in four months since its launch
Lycamobile Spain has crossed the 210,000 subscriber acquisition milestone in the Spanish market following its launch in October 2010. This growth rate is unprecedented in the Spanish market and has led to the CMT, the Spanish regulator granting additional number ranges to Lycamobile to enable it to offer more SIM’s to the Spanish consumer. Lycamobile Spain offers you 500 free minutes to call any Lycamobile plus £10 free call credit with every £20 top-up. When you top-up for £30 you will receive 750 free minutes, 300 free minutes when you top-up for €15, 200 free minutes when you top-up with £10 and 75 free minutes when you top-up for £5. This is one of the best propositions within the Spanish market and Lycamobile is delighted to be able to give you more for your money.

Lycamobile Celebrates Chinese New Year Across The Globe
Lycamobile reinforces their global brand synergy.
Lycamobile Spain has crossed the 210,000 subscriber acquisition milestone in the Spanish market following its launch in October 2010. This growth rate is unprecedented in the Spanish market and has led to the CMT, the Spanish regulator granting additional number ranges to Lycamobile to enable it to offer more SIM’s to the Spanish consumer. Lycamobile Spain offers you 500 free minutes to call any Lycamobile plus £10 free call credit with every £20 top-up. When you top-up for £30 you will receive 750 free minutes, 300 free minutes when you top-up for €15, 200 free minutes when you top-up with £10 and 75 free minutes when you top-up for £5. This is one of the best propositions within the Spanish market and Lycamobile is delighted to be able to give you more for your money.

Lycamobile Favourites Launches In Denmark, Sweden And The Uk
Get 3000 minutes to call your three favourite people every month for only £10
Lycamobile customers can now choose 3 numbers of their friends, family or colleagues who they call most often and save even more money by choosing the new Lycamobile Favourites package. For a low monthly fee of only £10, Lycamobile customers can select their 3 favourite numbers from over 60 participating countries and receive 3000 minutes to those numbers every month.

LYCAMOBILE extends global reach to tenth market with full MVNO launch in Australia
Lycamobile partners with Telstra Wholesale to launch its prepaid mobile SIM in Australia
Lycamobile has partnered with Telstra Wholesale to launch their tenth international MVNO in the Australian market one year following
contract signature. The leading international MVNO has already acquired over 6 million customers across Europe and remain on track
to achieve its mission of acquiring 20 million customers by 2012. Commenting on the launch, Milind Kangle, Lycamobile´s CEO, said:
‘Our tenth launch firmly positions us as a global leader in the international MVNO market, creating the largest footprint globally in our
sector. We are delighted to partner with Telstra Wholesale, whose GSM network reaches over 96% of the Australian population. We hope
that Australian consumers will enjoy the Lycamobile affordable, high-quality mobile service that we consistently offer”

Lycamobile offers huge discounts to customers through the new Lycasaver card
LYCAMOBILE partners with Money Saving Card to offer customers discounts on 4,500+ locations nationwide
UK Lycamobile customers can now not only benefit from the best value international and national calls but with their new Lycasaver discount card they can make great savings on their everyday shopping. Lycamobile has teamed up with Money Saving Card to give their customers discounts at great restaurants, shops, hair and beauty, gyms and more. The Lycasaver discount card is easy to use and is accepted at 4,500 locations nationwide. You simply show your Lycasaver discount card at any participating retailer and receive the great savings available..

Lycamobile enhances International SMS messaging services with AMD Telecom
Lycamobile announces the launch of worldwide SMS hub solution in collaboration with AMD Telecom
AMD Telecom is certified by GSMA as an sms hub solution worldwide, providing high quality sms/mms messaging services, covering more than 800 networks in more 200 countries globally. Through its partnership with AMD Telecom, Lycamobile expects to increase its sms revenue and decrease operational costs, while gaining a reliable long term partner. In full collaboration with AMD Telecom, Lycamobile will achieve direct communication with further global networks, satisfying its subscribers’ needs and upgrading the quality of the provided services to their customers.

LYCAMOBILE even easier to top-up with the addition of new channels in Denmark
Lycamobile launches E Top-Up with Cashcom, Brightpoint, PinOnline and Hallo.dk
Lycamobile has extended the number of channels for consumers to top-up their Lycamobile in Denmark bringing the total number of e-terminals circa 3000. Lycamobile top-ups can now be purchased at Cashcom, Brightpoint, PinOnline and Hallo.dk and with Brightpoint supplying 60-65% of the Danish supermarkets and chains topping up your phone has never been easier. In addition customers are now able to buy SIMs and top-up with Post Danmark, Blockbuster and WHSmith at Copenhagen Airport, making it more convenient for travellers to stay in touch when they are travelling abroad. This agreement shows Lycamobile expanding their channel marketing push through all three distribution chains.

LYCAMOBILE slashes the cost of international calling in Australia
Lycamobile offers the lowest ever rates of ½ cent per minute in their launch promotion
To celebrate their launch in Australia, Lycamobile is offering the lowest ever rates on international calls in Australia. International call rates have been cut to only ½ cent per minute to over 20 destinations including Brazil, Cambodia, Canada, China, Columbia, Hong Kong, India, Indonesia, Japan, Laos, Malaysia, Morocco, New Zealand, Poland, Romania, Russia, South Africa, South Korea, Singapore, Taiwan, Thailand, Turkey, the USA and the UK. National calls from Lycamobile to Lycamobile will also benefit from calls for 0 cents per minute.

LYCAMOBILE SIM displayed in the Museum of London
Lycamobile SIM represents the rich diversity of cultures in London
The Lycamobile SIM card is being displayed in an exhibition on the social life of the ethnic communities in the UK at the Museum of London. The Lycamobile SIM product is featured as a key product for ethnic communities, showcasing the multicultural communities and the rich diversity of London in the modern world. Lycamobile enables people to benefit from high quality calls at low rates making it possible for people to stay in touch with the most important people in their world.

Lycamobile’s Commercial Director presents at MVNO Networking Congress 2010
Claudio Dolce talks about the successes of Lycamobile
TThe MVNO Networking Congress offered a chance to network with other MVNOs and MNOs and get a first hand insight into the latest business models and industry trends. The Congress was held at the Hilton Hotel in Barcelona from the 22nd – 24th November 2010. Claudio Dolce offered valuable insight into how Lycamobile is replicating their successful ethnic business in new markets with its benchmark model.

LYCAMOBILE strikes MVNA deal with O2
Lycamobile has partnered with O2 to launch an MVNA platform to take a slice of the growing ‘aggregator‚ market
Lycamobile has partnered with O2 to launch an MVNA platform that will lower the barriers to entry for MVNOs enabling them to get to
market in a shorter space of time. Lycamobile s end-to-end fully hosted solutions, incorporating regulatory expertise, SIM card production,
number ranges, supply chain management, service definition and product lifecycle management expertise will utilise the Plintron
best of breed MVNE technical solutions, enabling MVNO s to launch within 2 to 5 weeks of contract signature. Lycamobile has already
signed up its first MVNO, Nomi Mobile, which previously operated on the Vodafone network and will work in conjunction with MVNE
technology provider Plintron to launch further MVNO brands in the coming months. Lycamobile has invested over £200m developing its
full MVNO status over the last five years providing them with a ‘solid‘ aggregator platform.

LYCAMOBILE slashes rates to India
Lycamobile offers lowest ever rates to India, Pakistan and Bangladesh from only 1p/min to mobiles and landlines
Lycamobile has dramatically lowered the cost of international calling for its customers with reductions in the call rates to India, Pakistan
and Bangladesh. Lycamobile customers are now able to call India mobiles and landlines for just 1p per minute anytime, any day. In
addition Lycamobile customers can make calls to Pakistan landlines for just 4p per minute and Bangladesh landlines for 2p per minute
any time, every day.

Lycamobile launches SIM and Top-Up with Norwegian Retail Giants
Lycamobile customers can now buy SIMs and top-up at nationwide at Narvesen, 7 Eleven Stores and Shell stores
Lycamobile‘s latest channel distribution deal sees it tie up with Norwegian retail giants Narvesen, 7 Eleven and Shell broadening the availability of Lycamobile SIMs and top-up for Norwegian customers by over 580 retail points of sale. This deal sees Lycamobile extending its channel marketing push with specific point of sale visibility projects in all three retailers.

Lycamobile Spain launches new 1 cent promotion
Lycamobile Spain launches new 1 cent promotion
Lycamobile has dramatically lowered the cost of International calling for its valued Spanish customers with the launch of its 1 cent per
minute landline call rates to Argentina, Brazil, Chile, Colombia, Dominican Republic, India, Mexico, Peru, Poland, Romania, Russia,
Thailand, Turkey, Venezuela and Morocco. In addition to this, Lycamobile customers can enjoy an extra 50% credit FREE on every
top-up, low national rate calls of only 1 cent per minute and FREE calls Lycamobile to Lycamobile in any operating country.

LYCAMOBILE Chief Executive Officer invited to speak at MVNO Congress
Lycamobile‘s Milind Kangle invited to share his knowledge with guests at the MVNO Networking Congress in Barcelona
The MVNO Networking Congress offers a chance to network with new launch and mainstream MVNOs and get first hand insight into the
latest business models. Lycamobile‘s CEO Milind Kangle‚ has been invited to provide insight into the ethnic MVNO sector. Lycamobile is
currently Europe‘s largest MVNO in Europe‚ with over 6 million active customers.The MVNO Networking Congress will be held 22-24th
November in Barcelona.

LYCAMOBILE partners with Air Mauritius in a free flight competition
Lycamobile gives its UK customers the chance to win 2 free return flights to Mauritius
Lycamobile customers have the chance of a lifetime, to visit family and friends back at home in Mauritius without paying the significant
airfare price- courtesy of Lycamobile, Air Mauritius and LycaFly. All customers have to do is top-up their Lycamobile phone with £20 once
during October or November, make one call to Mauritius and they will automatically be entered into the prize draw. Winners will be
notified on 5th December 2010 by SMS and will be posted on the Lycamobile web page.

LYCAMOBILE celebrates Diwali in style
Lycamobile joins 30,000 people in Trafalgar Square for the Festival of Diwali
Lycamobile were delighted that over 30,000 revellers came together on Sunday 31st October to celebrate Diwali at the GLA organised
Diwali on the Square event, held at London‘ prestigious Trafalgar Square. As a festival treat and to thank their valued customers, Lycamobile
will extend their promotion of 1p calls to India mobiles and landlines every day at anytime, making calls to friends and family in
India even more affordable.

LYCAMOBILE sponsors Polish talent contest
Lycamobile sponsors top prize in the Polish Talent competition
On 23rd October‚ Polish radio station, London Prl24 organised the second edition of the “Polish talent contest” competition held in
London‘s O2 Shepherd‘s Bush Empire. Entrants had to upload a video demonstrating their particular talent and listeners of Polish Radio
London then picked the top three finalists to appear at the live final. The other two finalists were chosen by the panel of judges and the
five finalists performed on the night. The judge panel included actor and singer Robert Kudelski, singer Natalia Lesz and presenter
Grzegrz Albrycht. Myslovitz also made a guest appearance delighting their fans with their greatest hits.

LYCAMOBILE CHAIRMAN COLLECTS PRESTIGIOUS ASIAN ACHIEVERS AWARD
Lycamobile Chairman collects Best Overall Enterprise Award on behalf of Lycamobile
Subaskaran Allirajah, Chairman of international mobile telecoms provider Lycamobile, picked up the award on behalf of Lycamobile for
Best Overall Enterprise at the prestigious Asian Achievers Awards, held at Wembley Stadium last Thursday the 30th of September. The
Asian Achievers Awards is the most respected award ceremony in the Asian community and celebrates the best in Asian sport, business,
and community achievements.

LYCAMOBILE LAUNCHES INTO NINTH MARKET, VIVA ESPAÑA!
Lycamobile has partnered with Spanish operator movistar to launch in Spain
Lycamobile, has increased its market launch momentum with its latest launch in Spain, in partnership with movistar, the leading mobile
network operator in this market. Spain is the ninth market launch for Lycamobile, whose significant investment in its MVNO business
model has provided the backbone to facilitate the speed and scale required to make Lycamobile the leading global prepaid international
mobile provider.

LYCAMOBILE CELEBRATES EID IN TRAFALGAR SQUARE HOSTED BY THE MAYOR OF LONDON
ULycamobile is proud to announce that they are Title sponsor of this year’s Eid on the Square event in Trafalgar Square
The event is hosted by the Mayor of London and the Greater London Authority.
The Mayor of London Boris Johnson said: “Trafalgar Square’s Eid celebrations showcase the richness, vibrancy, depth and variety of
Islamic heritage. The programme of exciting performances reflects the diversity, culture and languages of the varied Muslim communities
in London. The event has grown to become one of the key cultural highlights of London’s events calendar and sees crowds of over 25,000
attend to enjoy the festivities.”

LYCAMOBILE WORLD – SUPER ON NET OFFER LAUNCHED
Unique service allows Lycamobile customers to make international on-net calles at less than half a minute.
Lycamobile, the International mobile provider, has launched its unique international on-net service, Lycamo-bile World,
slashing the cost of international mobile calls for its 6 million global customers. Lycamobile World service lowers European
mobile costs for Lycamobile consumers in UK, Belgium, Netherlands, Switzerland, Italy, Sweden, Norway and Denmark. Lycamobile
Customers can now call family and friends across Europe on their Lycamobile for ½ Penny - less than a UK national call...

LYCAMOBILE BRINGS FREE FLIGHTS TO NIGERIA WITH ARIK AIR
Lycamobile gives its UK customers the chance to win 2 free flights to Nigeria every month.
Lycamobile partners with Arik Air and LycaFly to give away 2 free flights to customers in the month ofSeptember. All customers have to do is top-up at least £20 during the month and have called Nigeria at least once in the 3 months to the end of September. They will be automatically entered into a fantastic prize draw to win one of these great flights. The prize consists of return flights to either Lagos or Abuja in Nigeria..

LYCAMOBILE LAUNCHES IN DENMARK
Lycamobile launches its prepaid International SIM card in Demark in partnership with TDC.
Lycamobile, the international mobile telecoms provider, has signed with TDC A/S, the leading mobile network operator in Denmark, as the latest MVNO partner in a bid to significantly grow its already highly successful Pay As You Go SIM card business in the Scandinavian market. As the existing European market-leading International MVNO with activations of over 6 million SIM’s, Lycamobile have launched their Pay As You Go SIM card brand in Denmark with market leading promotions for Danish consumers.

LYCAMOBILE TOP-UPS AVAILABLE ON BARCLAYS CASH MACHINES
Lycamobile rolls out UK top-ups across the nationwide Barclays ATM network.
Lycamobile is pleased to announce that it has joined forces with Barclays Bank to offer its valued customers Lycamobile electronic top-ups at every Barclays cash machine throughout the UK. This is the first time an international mobile provider has been able to offer its customers a top-up facility on the UK LINK cash machine network. This deal inked with leading specialist payment provider VocaLink will ensure that Lycamobile top-ups are rolled out throughout other banks and building societies with the aim to reach a nationwide network of over 50,000 cash machines.

LYCAMOBILE SPONSORS EID HUNGAMA AND THE MUSLIM CHARITY
Lycamobile was delighted to support the Muslim Charity at the Recent Eid Hungama event
Over 12,500 people showed their support of the Pakistan Flood Crisis by attending the Eid Hungama Event, with all proceeds to be donated to support over 14 million victims who have lost their homes in Pakistan. Lycamobile will donate proceeds from customer top-ups to Muslim Charity. The event took place at Wembley stadium on the 12th September 2010. Many famous artists performed including; Abrar-Ul-Haq, Humera Arshad, Raheem Shah, Arif Lohar and Raga Boyz and this was also a chance to celebrate the end of Ramadan.
In the Press
- 100m Investment deal
- Diwali in Federation Square
- ½ p minute
- Miss Arab
- Chinatown
- British Asian
- Eid on the Square
- Brazilian Film Festival
- Asian Achievers
- Top Track
- Lycamobile was ranked 36 on the Sunday Times Top track 250 Private Companies
- LYCAMOBILE SPONSORS MISS ARAB LONDON 2011
- Brazilian Film Festival of London
- 0.5p per minute to 40 countries
- British Asian Trust Visits Chennai
- Plintron and Lycamobile Announce Business Partnership to Globally Roll Out Offerings in the Mobile Virtual Network Aggregator Market
- Team India felicitated by Indo-British Parliamentary Group
- Lycamobile Celebrated 5th Birth Day
- Mobile News - Lycamobile sponsors Formula 2 driver
- UK MVNO Company Lycamobile launches Lycamoney cash cards __ Mobile Today Prepaid MVNO
- Mobile Today Lycamobile launches Lycamoney cash cards
- Lycamobile launches prepaid card Lycamoney - International News News MSN India
- Lycamobile launches Lycamoney pre-paid cash card in UK - Telecompaper
- Lycamobile grabs 210_000 Spanish subscribers in four months_ CommsUpdate _ TeleGeography Research
- Lycamobile Wins Best Overall Enterprise 2010 at the Prestigious Asian Achievers Awards
- Lycamobile launches in Australia Mobile Today
- Lycamobile launches tenth international MVNO in Australia - Telecompaper
- Media coverage monitoring for Lycamobile V4 3 Dec
- New MVNOs in Australia_ Lycamobile & Amaysim _ Korea IT Times
- Stock Market News _ Stock Market Headlines
- Successful additions to the MNP network
- Lycamobile launches its tenth international MVNO in Australia - Mobile News
- Lycamobile launches tenth international MVNO in Australia _ Learn Telecom
- MVNO Lycamobile launches in Australia_ on Telstra
- Press Clippings _ LTC International_ Telecom Headlines and Industry News
- Telstra shares jump on JPMorgan approval
- WELCOME TO TD-SCDMA FORUM
- Lycamobile lays out MVNA vision
- Lyca brings on Nomi with O2 MVNA deal _ Mobile News Online
- 3Lycamobile World2 Launches On-Net Service in the UK _ Tarifica
- Lycamobile launches MVNA with O2 Mobile Today
- Lycamobile sets target of 20m customers
- Lycamobile enters ninth European market
- Lycamobile adds Spain to list of operating regions
- Lycamobile Statement to Partners - 19th November 2009
- Lycmobile Sims Now Fully operational - 19th November 2009
- Klanten lycamobile ondervinden geen hinder actie T-Mobile - 05th November 2009
- Lycamobile top up in superdrug outlets - Mobile News - 29th October 2009
- Diwali Celebrations light up Trafalgar Square - eGov monitor - 05th October 2009
- Lycamobile Links roaming deal with O2 UK - TeleGeography Research - 18th September 2009
- Lycamobile partners O2 for new brand - Mobile Magazine - 17th September 2009
- TeleGeography Research - Lycamobile announces it has reached first year subscriber target Comms Update - 10th September 2009
- MobileNews- Lyca appoints Ward as CFO - 1st September 2009
- TeleGeography Research - Lycamobile reaches one million subscriber milestone - 27th July 2009
- Mobile News - Lyca embarks on huge Dutch port - 21th July 2009
- TeleGeography Research - Lycamobile teams up with Vodafone to launch low-cost Dutch SIM: CommsUpdate - 21th July 2009
- Telegraphy Lycamobile launches MNVO in Italy - 25th June 2009
- Mobile News Lyca becomes MNO in Caribbean - 25th June 2009
- PR - Lycamobile launches low-cost International pay as you go SIM card in Italy - 17th June 2009
- Mobile News - MVNO Lyca joins ETU - 21st May 2009
- PR - Lycamobile awarded electronic top-up logo - 20th May 2009
- Mobile News - Lyca Sponsors Chinese C-Star - 12th May 2009
- Mobile News - Lyca seeks total control -8th May 2009
- Reviewc.com Meet Rob Beswick - 4th May 2009
- Asian Image Vaisakhi celebrations in Trafalgar Square - 28th April 2009
- PR - Lycamobile celebrates Sikh culture at Birmingham Vaisakhi Mela - 24th April 2009
- Mobile News - Ethnic Market Supplier Shows How to Win Win - 20th April 2009
- Mobile News - Lycamobile closes on 1 million users - 13th April 2009
- Telegeography - Lycamobile signs deal with Vodafone Netherlands - April 2009
- Mobile News – Vodafone goes Dutch with Lyca - April 2009
- Wireless Federation – Lycamobile & Vodafone ink network partnership – April 2009
- MOBILE COMMUNICATIONS EUROPE – Lycamobile on course to beat subscription target in UK debut year
- PAY POINT - LYCAMOBILE AND PAYPOINT INK PRESTIGIOUS PARTNERSHIP DEAL
- TMCNET - Happy Chinese New Year - Celebrate In Chinatown To Pick Up Your Lycamobile Goodies
- BRAND REPUBLIC - Lycamobile appoints M2M to £6m media account
- MOBILE NEWS 2009 – A bright year for the MVNO market by Milind Kangle, Chief Executive, Lycamobile
- The Sunday Times – O come all ye bargain hunters – 7th December ‘08
- Technology & Mobile Device News & Reviews – Lycamobile’s Free Text Message Offer – 4th December ‘08
- Tech Reviews Cnet UK – Like cheap calls? Then Lycamobile – 4th December ‘08
- Mobile News – Lycamobile intros half-price calls – 12 November ‘08
- IntoMobile -Lycamobile’s 3p/minute offer during Diwali - October 23 ‘08
- DejaTalk -Lycamobile’s 3p/minute offer during Diwali - October 23 ‘08
- Telecom Paper – Payzone UK retailers offer top-ups for Lycamobile – 22 October ‘08
- What mobile forum – 22 October ‘08
- Gomo News – Lycamobile buys into Bollywood star – 17 October ‘08
- BanglaPost – Lycamobile launches new pay as you go SIM card – 29th September’08
- The Observer – Cheap International calls on new free SIMs – 28th September’08
- Times Online – Mobiles that beat the phone giant – 28th September’08
- Guardian Unlimited – Cheap international calls on new free Sims – 28th September’08
- Wireless Federation – Orange signs the sixth MVNO deal, many more to come (UK) – 26th September’08
- Campaign – Ogilvy wins Lyca Business – 26th September ’08
- Meltwater News – Orange announces Lycamobile as new MVNO – 25th September’08
- Mobile News – Lycamobile aims for 1m subs in first year – 22nd September’08
- Brand Republic – Mobile network Lycamobile hands £10m account to Ogilvy – 22nd September’08
- Total Telecom – International MVNO thrive in tough economic times – 22nd September’08
- The Times – Orange is seeking new subscribers in Britain among ethnic minority consumers in a new mobile venture with Lycatel – 22nd September’08
- Payzone agrees Lycamobile top-ups - 21 October ‘08
- The cutting room – a bold move from Lyca - 03 October ‘08
- Lycamobile Sponsors Dinner for world cup winning Indian Cricket Team
- Lycamobile Sponsors EID 2011 on the square party
- Lycamobile Sponsors Asian Achievers Award
- Lycamobile Sponsors Eylem as an Ambassador for its Turkish Lycamobile Customers
- LYCAMOBILE SPONSORS INDIA’S LEADING RACING DRIVER FOR FORMULA 2
- LYCAMOBILE LAUNCHES ITS INTERNATIONAL MOBILE SERVICES IN FRANCE – THE 11th SUCCESSFUL MARKET LAUNCH
- LYCAMOBILE SPONSORS MUSLIM AID’s 25th ANNIVERSARY CELEBRATION
- LYCAMOBILE SPONSORS MUSLIM AID’s 25th ANNIVERSARY CELEBRATION
- LM PR Spain Growth FEB 2011 FINAL
- LM Australia 1_2 Cent PR Consumer Offer November 2010 FINAL
- Lycamobile lands in Oz as it launches its tenth international MVNO_ CommsUpdate _ TeleGeography Research
- LM AUSTRALIA LAUNCH PR NOVEMBER 22ND 2010
- LYCAMOBILE PR 02 MVNA AGREEMENT OCTOBER 2010 O2 FINAL
- LYCA BRINGS ON NOMI WITH O2 MVNA DEAL _ MOBILE NEWS ONLINE
- 3LYCAMOBILE WORLD2 LAUNCHES ON-NET SERVICE IN THE UK _ TARIFICA
- LYCAMOBILE LAUNCHES MVNA WITH O2 MOBILE TODAY
- LYCAMOBILE CHAIRMAN COLLECTS PRESTIGIOUS ASIAN ACHIEVERS AWARD
- LYCAMOBILE LAUNCHES INTO NINTH MARKET, VIVA ESPAÑA!
- LYCAMOBILE CELEBRATES EID IN TRAFALGAR SQUARE HOSTED BY THE MAYOR OF LONDON
- LYCAMOBILE CELEBRATES EID WITH TITLE SPONSORSHIP OF EID ON THE SQUARE, TRAFALGAR SQUARE CELEBRATIONS
- LYCAMOBILE APPOINTS EX TESCO MOBILE CHIEF MARKETING OFFICER
- LYCAMOBILE TOP-UPS AVAILABLE ON BARCLAYS CASH MACHINES
- LYCAMOBILE SPONSORS EID HUNGAMA AND THE MUSLIM CHARITY
- LYCAMOBILE APPOINTS CUSTOMER MARKETING DIRECTOR
- LYCAMOBILE LAUNCHES INTERNATIONAL MOBILE SERVICES WITH TDC DENMARK
- LYCAMOBILE WORLD – SUPER ON NET LAUNCHED
- PR-LYCAMOBILE LAUNCHES INTERNATIONAL MOBILE SERVICES IN NORWAY - 08th June 2010
- PR LYCAMOBILE SPONSORS LOVE FOOTBALL TOURNAMENT - 25th May 2010
- PR LYCAMOBILE EXTENDS ITS RETAIL TOP-UP REACH WITH CURRYS, CURRYS DIGITAL AND PC WORLD – 14th May 2010
- PR Lycamobile top-ups from Barclays – 12th May 2010
- PR Lycamobile extends reach with Morrisons deal - 16th November 2009
- PR Lycamobile launches SIM in 99p Stores - 16th November 2009
- PR Lycamobile $15m Ruling Against TMNL Press Statement 05th November 2009
- PR LMD Netherlands Press Statement 05th November 2009
- PR Lycamobile secures Superdrug distribution deal - 23rd October 2009
- PR Lycamobile Sponsors Diwali on The Square - 30th September 2009
- PR- Lycamobile signs Roaming Agreement with O2 - 15th September 2009
- PR- Lycamobile hits target of 1.2 million UK customers - 9th September 2009
- PR- Lycamobile appoints Ward as CFO - 2nd September 2009
- LYCAMOBILE CELEBRATES ONE MILLION UK CUSTOMERS - 24th July 2009
- Lycamobile and Vodafone Netherlands Ink Prestigious Mobile Partnership Agreement
- PR- Lycamobile signs up m2m for £6 million uk media planning and buying campaign
- PR-feeling the pinch? - lycamobile slashes uk national calls, on net calls and sms rates to help its subscribers beat the january and credit crunch blues
- PR- Happy Chinese New Year – celebrate in chinatown to pick up your lycamobile goodies
- Press Release - Lycamobile and PayPoint ink prestigious partnership deal
- Have a MERRY CHRISTSMS with Lycamobile’s FREE text message offer - 28 th November ‘08
- Mid-season offer from Lycamobile lets you call around the world for even less - 11 th November ‘08
- Data select teams up with Lycamobile on wholesale distribution deal - 30th October ‘08
- Payzone offers retailers the new Lycamobile service - 29th October ‘08
- Lycamobile Wishes Happy Diwali With Lycamobile’s 3p Per Minute Festival Offer - 20 October ‘08
- Lycamobile sponsors UK concert tour of Bollywood idol Adnan Sami – 16 October '08
- Payzone offers retailers the new Lycamobile service – 16 October ‘ 08
- Wish friends and family Eid Mubarak with Lycamobile’s 3p per minute festival off - 30th September ‘08
- Ogilvy PR shakes hands with Lycamobile on launch of low-cost pay as you go SIM card in UK – 22nd September ’08
- Lycamobile Launches Low-Cost Pay As You Go SIM card in UK – 22nd September’08
- Like a Chat? Like a Bargain? Lycamobile launches Pay As You Go SIM card for High Quality International and National calls at Lowest rates ever. – 22nd September’08
- Ogilvy shakes hands with Lycamobile on UK product launch brief – 22nd September’08



